Hunter / Host Eva Shockey Announces Daniel Defense’s New Ambush at NRA Show

Eva Shockey

Daniel Defense unveiled its new Ambush .308 hunting rifle in Louisville, Kentucky, at the 2016 NRA Show with the help of Eva Shockey, the company’s new brand ambassador and hunting athlete.

Eva Shockey
Image courtesy of Mossy Oak
“We’re pleased and excited to be partnered with Eva—especially given the timing of the release of our Ambush .308,” said Chief Marketing Officer Cindy Daniel, who was instrumental in forging the partnership with Shockey. “I wanted to partner with her because she’s a female hunter like myself and we both share the passion for the outdoors. Eva’s influence in the hunting segment is incredibly strong, and this is one area that we are putting a lot of focus on.” In addition to her television presence, Eva is a social media heavy-hitter, with 300,000+ followers on Instagram and over a million Facebook followers, so she’ll be instrumental in helping promote the Daniel Defense brand in other segments.

The DD Ambush .308—an accurate, fast-handling, hard-hitting platform capable of taking down any North American big-game animal—features a free-floating, 18″ Cold Hammer Forged barrel that comes standard with the DD superior suppression device, extended for better recoil control. The rifle is fed with an optimized bolt carrier group featuring a redesigned geometry and a slick new coating for reliable feeding. Ambidextrous controls make operating this lightweight rifle (8.6 lbs. unloaded) comfortable and convenient for right- and left-handed shooters.

The DD Ambush .308 has an MSRP of $2,899

The Mission of Cheaper Than Dirt!'s blog, The Shooter's Log, is to provide information—not opinions—to our customers and the shooting community. We want you, our readers, to be able to make informed decisions. The information provided here does not represent the views of Cheaper Than Dirt!

Your email address will not be published. Required fields are marked *

Time limit exceeded. Please click the reload button and complete the captcha once again.

Your discussions, feedback and comments are welcome here as long as they are relevant and insightful. Please be respectful of others. We reserve the right to edit as appropriate, delete profane, harassing, abusive and spam comments or posts, and block repeat offenders. All comments are held for moderation and will appear after approval.