Firearms Organization Gets Major Recognition

National Shooting Sports Foundation Logo

When it comes to the main street media, the bias against the firearm and ammunition industry and shooting sports is not exactly hidden.

The National Football League did not allow Daniel Defense to advertise during the Super Bowl. Many TV shows about hunting or firearms have been refused or pulled from programming when new leadership took over the reigns. To most, we are little more than second-class citizens, or that crazy cousin no one wants to admit they are related to.

This is not a secret and a battle many of our top firearm, ammunition and shooting sports have had to deal with or accept. Perhaps, with the proliferation of pro gun rights, concealed carry and victories among lawmakers and the courts, the tide is starting to change. I am not saying there has been a tide change or anything, but rather cracks in the walls that were erected to hold us down.

The latest evidence of a Pro Second Amendment victory did not come from one of our lawmakers or a judge. Instead, it came in the simple form of recognition for excellence—not once, but twice! The National Shooting Sports Foundation, the trade association for the firearms and ammunition industry, has been awarded two 2015 Telly Awards.

The Telly Awards represent the best work of the most respected corporate video departments, advertising agencies, production companies, television stations and cable operators in the world.

The “people” have spoken! For the second straight year, the NSSF claimed the Silver People’s Telly, the Telly Awards’ highest honor, in the Online Video category. The award recognized the quality of NSSF’s animated infographic video, “Gun Crimes Plummet Even as Gun Sales Rise.” NSSF’s sizable reach on social media played a huge role in helping to win the award, driving massive amounts of views and high ratings.

In the Business-to-Business category, the Telly judges awarded the NSSF the Bronze Telly for the 2015 SHOT Show promotional video, “SHOT Show – Too Good To Miss.”

“Our in-house multimedia capabilities are constantly evolving here at NSSF,” said Bill Dunn, NSSF Managing Director of Marketing Communications. “The quality of work being produced is something our entire industry can be proud of. We thank the Telly Awards for this recognition.”

About NSSF

The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 12,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit

The Mission of Cheaper Than Dirt!'s blog, The Shooter's Log, is to provide information—not opinions—to our customers and the shooting community. We want you, our readers, to be able to make informed decisions. The information provided here does not represent the views of Cheaper Than Dirt!

Comments (4)

  1. What bothers me is the gun owners who say stupid things like “Political action doesn’t amount to a thing.” And by doing so they surrender and try to hunker down and wait for the end.

    I, for one, am not willing to do that. As the NRA says, “Stand and fight.” And that is what I intend to do on every level. We have a Constitution that the Liberals are attacking and want to circumvent in order to put their own fascist agenda in place. Reduce the population to being dependent on the government and they will fall into line. THAT is their philosophy, and every gun owner who gives up and says there is no use in fighting within the law is just another victory for the Libs.

    Fight on every level and in every arena.

    1. Right on brother. I’ve been asked more than once whether I’d consider bailing from America, and if so where’d I recommend going. To which I say, I’ll be damned if I abandon my flag or my Constitution. I’m not going anywhere. And my kids will take over for me when I’m gone.

    2. Damn straight.

      The day we quit fighting, is the day we deserve to lose it all. No sacrifice, no victory.

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