General

Evolve USA — A New Approach to Gun Safety?

One gun death poster

Gun safety… We all get it and practice gun safety, Right? That being said, none of us are immune to a momentary safety lapse. Police officers, military personnel, professional competition shooters, hunters, self-defense enthusiasts, NRA instructors, and others have all had a gun malfunction, accidental discharge, momentary judgement lapse, or whatever you want to call it. One gun death poster There is a new gun safety group (Evolve USA) with a unique approach to raising gun safety awareness that is different from what you are probably used to—humor. Evolve USA claims its site to be agenda free—other than promoting gun safety outside of the politics of gun ownership. No one is waving the Second Amendment flag or in any way opposing it. Not everyone will appreciate the approach and plenty of spirited debate on Evolve USA’s is likely, but if it gets the conversation going…

Here is Evolve USA’s promo video American Man:

A quick perusal of its FAQ page is also an interesting read.

HEY EVOLVE! WHAT DO YOU BELIEVE IN?

We believe we can all talk about guns without fighting. We do it by saying stuff like, “Don’t forget the safety!” and “Are your husband’s guns locked up?” And we can all agree those aren’t fightin’ words. Even if we don’t agree on much else.

SO IS “AGREEING” YOUR MISSION?

We aim to unite Americans around personal responsibility and gun safety to eliminate preventable gun incidents.

DO EVOLVE’S LEADERS AND EMPLOYEES SHOOT?

We work with gun owners and people who have never touched a gun. We have firearms instructors, NRA members, cops and soldiers, moms with guns and moms who really don’t like guns. Everyone drops their political agenda when they enter the Evolve space. Because everyone here stands for personal responsibility and gun safety.

ARE YOU OPPOSED TO ME OWNING A GUN?

Nope. There are over 300 millions guns out there in America with another 6 million sold every year. We’re not trying to be involved in who’s allowed to own what. We’re just opposed to accidental holes in stuff. Whether they’re in furniture or people or a pizza, we hate accidental holes. We’re staunchly opposed to them.

Marksmen shoot bullseyes poster

ARE YOU FOR OR AGAINST BANS ON ASSAULT RIFLES AND STANDARD CAPACITY MAGAZINES?

We let Congress deal with lawmaking. We just want everyone to be not dead from preventable gun incidents. We dislike injuries, too.

THE MURDER RATE IS AT ITS LOWEST IN DECADES; WHY DO YOU CARE ABOUT THIS?

Each year, roughly 500 people die in accidental gun incidents. Meaning, people are dying because of brain farts and “der” and “doh” and “oops.” And some of the dead people are kids. This is the dumbest thing we’ve heard since… ever. And that really bugs us. IF YOU’RE “NEUTRAL,” WHY DO YOU INTERACT WITH KNOWN ANTI-GUN AND PRO-GUN GROUPS? Safety is not a side; it’s everyone’s personal responsibility. Also, we’d go on a date with a bloodsucking swamp troll if we thought it would save a life.

MORE VIOLENCE HAPPENS WITHOUT GUNS. DON’T YOU CARE ABOUT THAT?

Totally. And we applaud the many organizations who address the full scope of violence in America. They don’t need us to do their job; they do it better. Our thing is gun safety. Wanna talk about gun safety with us? clear it, check, it, lock it poster

HOW CAN I HELP?

Share our content, donate, print and display our materials, talk about our mission, talk to your neighbor about guns, talk to your kids about guns, talk to anyone about guns, and get yourself a “Clear It. Check It. Lock It.” tattoo.

I FIND “SAFETY” SO TIRESOME. I DRIVE MY CAR BLINDFOLDED CAUSE IT’S MORE EXCITING THAT WAY. I’D RATHER FALL OFF A CLIFF THAN HAVE A GUARDRAIL RUIN MY VIEW. WHEN I’M BORED, I PUT A CAR BATTERY IN THE MICROWAVE. LAST WEEK MY 3-YEAR-OLD ACCIDENTALLY SHOT MY DOG BUT THAT’S OK. DOES EVOLVE SUPPORT ME?

Nope. We think you’re a dumbass.

You make the call. Does Evolve USA’s approach help or hurt? Is it anti-gun, pro-gun or neutral? Is it helpful in promoting gun safety or just offensive? Either way, share your thoughts on Evolve USA’s approach or gun safety in general in the comment section.

The Mission of Cheaper Than Dirt!'s blog, The Shooter's Log, is to provide information—not opinions—to our customers and the shooting community. We want you, our readers, to be able to make informed decisions. The information provided here does not represent the views of Cheaper Than Dirt!

Comments (91)

  1. All I sugest is that not just in Wa.But Oregon and several eastern states or Cal. That if you want to insure your guns or those.of your relatives go to whomever they want them to go to, then get them put into a living trust.
    This is not a will? And you must first transfer those items unto your sole ownership and thrn appoint a trustee.
    What this does is insures the transfer process as you then do it in advance, and it removes them from any forms of probate.
    Yes you will pay the transfer fees.
    As.to adding any new weaons for transfers upon your death it is simple matter to add.
    Having bought and sold many used weapons through the years I always wanted to insure I was.not buying a once stolen weapon.
    we may think weapon is not but we can check through Feds by serial numbers.
    Do it now as O lost out on biying a few veru collectible weapons, and almost all wrre from known associates of good character.
    Do not try to transfer any weapon of unknown providence to a decendent. Because if it comes u flagged every weapon you once owned is then flagged.
    Sure decendent may eventually get weapons but…..
    There are numerous laws in both states and Wa. New mental bill is nut one wY state bureaycracy can limit freedoms.

    1. What? I’m having trouble understanding your English. If you’re referring to the new background check law, it doesn’t apply to family transfers. I don’t understand why people keep talking about this law without understanding it.

      Are family members exempt from background checks?
      OFSA exempts specific transfers or sales including transfers or sales:
      -between spouses or domestic partners; or
      -between immediate relatives including siblings, parents, children, step children, grandparents, aunts, uncles, nieces, nephews, first cousins of the transferor; or
      -the spouses or domestic partners of the relatives listed above (e.g. your nephew’s wife);
      -for certain temporary transfers; or
      -involving a gun turn-in or buy-back program.
      Oregon law prohibits the sale or transfer of a gun to someone you know or should know is prohibited by law from purchasing or possessing a gun.

  2. “Undr WA and Oregon laws passed by the people very very few of todays legally owned weapons will remain in family hands and be either sold on the cheap or voluntarily turned over to State governments.”

    I live in Oregon, this is patently false. Why would you say this?

  3. This commercial is about as antithetical as a Quentin Tarantino movie ending with public service announcement for gun control! Now if it would have been filmed in Chicago or New Orleans, maybe there would have been some truth to it . . .

  4. The best ammunition the anti-gun groups is the irresponsible gun owner. The mother who leaves her two-year-old in the car with her gun containing purse. The father who keeps a loaded pistol in his sock drawer with unsupervised children in the house.
    Anything to raise awareness of the need for gun safety is a move in the right direction. We don’t need to give the Clintons, etal any more ammunition of their own.

  5. The only aspect of Evolve and this video that I find even remotely “humorous” is their self-absorbed belief that the American people are so “dumbass” they will easily fall for the “If we tell them we don’t have a political agenda they have no choice but to believe us” Jedi mind-trick. LMAO

  6. I did some checking on this group and it was started by John & Rebecca Bond of Greenwich Conn, they started it right after the Newtown shootings to bring pro & anti 2a into a conversation about gun safety.Their hearts are in the right place but they aren’t gun owners and none of their staff are, I’d like to see some pro 2a individuals in their group also.Go to their website and look in the media section to read all about the idea that got it started

  7. Correction: I’ve just gone to the Evolve website and viewed some of their other stuff. There’s more to it than I imagined from the video on SL.

    There may be good intent; there may even be honest belief that their format is a good approach to getting “regular Americans” to take better care of their weapons, and how they handle them. Some of the things they push are accurate and true. You can find those rules in Firearm Safety classes.

    But I am concerned about their honesty and overall intentions. There are enough “dumbasses” making the news with their mishandling of firearms to justify their interest. However, I don’t see an equivalent approach to the thousands of dumbasses causing injuries and death from automobile accidents. Nor do I see them making a big deal about “dumbass” physicians and hospital workers killing their patients.

    In fact, I cannot understand why they aren’t taking on the pharmaceutical companies for pushing opiate medications through profit-making physicians for the last 20+ years.

    In other words, for all the “common-sense” memes they are pushing about safe gun ownership/behaviors they are really focusing on one single issue.

    If nobody owned guns, nobody would accidentally get hurt by guns.

    What’s next, kitchen knives?

    1. I don’t got a problem with them so far. Ignoring the fact that people – even smart ones – can make mistskes with guns, and reminding us not to, can only help, I think. Objecting to that only perpetiates the myth that gun ownerrs are concerned only with their rights, and don’t care about responsibility.

  8. Todays gun owners have evolved way beyond the mindset of men with guns having to kill savages and the lying hype of western shootouts where town marshals and Sheriffs are laying miscreants in Boot Hill.
    Our hype is no different than the male in this flic, hell we holler we gotta be armed as there are hordes of bad guys raping our dogs and kicking our wives and shooting everyone ho does not use drugs.
    We hype those bad weed smoking people are stealing our jobs and raping our livestock.
    We have bullets flying everywhere and as some idiots who do not lock all guns away so our kids are shooting us as well.
    Have fun because this new evolution is none other than those who want comfort trying to appease the unappeasable.
    They know it but just as long as they can play with their guns f the future.
    Today the game we hunt is managed and we pay heavy fees in order to hunt, even the least desirable forms of living protein and in fact unpess ones property is outdide metro limits and even then some counties do not let you shoot on your property.
    Lots of restrictions upon stTe lands as to what when and who will hunt and be hunted, we accept those likitations no mention of infringement on 2nd.
    Of course all gun owners can afford gun safes, at least two so as to keep ammo safely out of access as well.
    It is up to all gun owners and merchants to insure that no one gets shot in a criminal manner by weapons under their control, and that minors have no access unless under immediate ability of control by those who have proven competence in gun matters.
    We already rode the slippery slope and all we can do now is to make enough money to afford gun culture and to appease those who do not like we will gladly sell the future generations abilitys to own weapons.
    Undr WA and Oregon laws passed by the people very very few of todays legally owned weapons will remain in family hands and be either sold on the cheap or voluntarily turned over to State governments.
    GUN shops are already swampped with vast overstocked inventory of used weapons making trade ins unless specialty, a losing proposition.
    Sorry but most gun owners on this type forumshave no fnidea of thevast changes ongoing i USnsociety and the most restrictive lifestylez possible coming like a freight train right at em.
    You got millions becoming ill withcancers from nuke plants and millions are dying fro. Those. Cancers a d youkiss the butts thatthe powrrs control who make youfeel guilty and not up tobeing a new age male.
    That is the fat pockets of about20% of todays oowners will become the 5%
    of tomorrows legal and restricted gun owners of tomorrow.

  9. Let’s face it. This is a slick Hollywood approach to an issue that is real, regardless of the attitude they display. I know, I live near there. I’m an NRA life member (for 25 years) and I believe that there is a serious disconnect between urban/suburban/small town gun owners and a large number of others in this country. People who grow up around and with firearms will never understand the thought processes of urban (non-gun-owning) citizens. And vice-versa.

    This PR stunt will not by itself build a bridge across that divide. The history of gun ownership in this country (and the reasons for it) are a mystery to the majority of Americans. Same for most other Western Civilization citizens.

    I’ll skip the diatribe about politics and politicians; we need to educate at least half of our fellow American citizens about why our country would not exist without firearms in the hands of The People.

    Failing that, and assuming these Hollywood types aren’t playing Fifth Columnists, I say let them prove themselves.

    After all, we know who they are.

  10. It sounds like a good cause. However, treating gun accidents in this cavalier way equates to being cavalier about gun safety, not just funny. Guns are not funny instruments, they are deadly serious instruments and should be treated as such. Sure, staying away from the political aspects is a good move though that’s where all the dumbasses are! But I guess political dumbasses are being handled by another group.

  11. “Clear it, check it, lock it,” is fine if you only use your guns for target shooting and hunting. It is totally “opposite world” if you believe you may need your gun to defend your life or your home. During an armed home invasion, you won’t have time to find a key or fiddle with a combination, find ammo, and lock and load! At best, you’ll be caught with a metal stick in your hand. At worst, they’ll take your empty or partially loaded gun from you, finish loading it, and use it on you or their next victim. An unloaded concealed carry handgun is a paper weight for someone to bash you in the head with and (see above). As far as I see it, this video is more anti concealed-carry doomsday crap!

    1. Your’s is the first comment I came to Big John, and I think you miss the point. This isn’t about tactics and it isn’t a mandatory list of procedures enforced by laws. It’s a funny way to talk about gun safety. Now, whether or not that is a good way to handle the topic, well, that is up to you.

  12. It’s basically message isn’t bad. Clear it, check it, lock it and don’t be a dumb bunny is pretty good as well.

    Are they anti-gun, seeing where they are on ARswand even one accident certainly gives reason to suspect, that if they aren’t they might be in the future.

    More obvious observation are the production quality. Where does that money come from? Nothing cheap from there production,equipment access, wardrobe, pyrotechnics,cgi might have been cheapish. So the money and talent access should prick up anyone ears.

  13. So this one video is supposed to educate someone, anyone on firearm safety. Well I guess that solves it then…not! They should be promoting firearm safety education, not tattoos. The large majority of accidental deaths/shootings are caused by the firearm that was “unloaded” and yes they did mention triple checking the firearm to make sure it’s unloaded, especially since they don’t unload themselves. They have a casual approach to firearms safety when, I believe, they should emphasize safety education which is readily available and would leave people with the necessary knowledge to keep themselves and their immediate families safe from accidental death in a much more efficient manner. Facts are more educational than bullets flying from and to, who knows where. This video favors the anti-gunners, who have no clue as to what’s rational.

  14. Since we have a “Constitutional RIGHT” to keep and bear arms, how about we teach shooting and firearms safety in every school that receives public funding. Fear and lack of knowledge are the greatest cause of firearm accidents.

    1. Maybe we could stop wasting our money on common core BS. Maybe competitions between schools could raise money like football teams do. Maybe the government that is supposed to protect and promote our rights could use the taxes on guns and ammo to pay for it as well as make it tax free for the schools to purchase the needed equipment. We’re already paying way too much for what our kids are getting. Let’s get rid of some district administrators that make six-figure salaries and have million dollar pension plans.
      But, of course, if this even came close to happening (happening again, as schools used to do this SOMEHOW) then the first thing you’d hear would be scare tactics like “we’ll have to cut !!”

    2. I’m sure qualified instructors would volunteer to teach and instruct these supplemental classes.
      As for time allotment during the school day; Since we no longer say the pledge of allegiance in most schools, if you take that extra minute of class and accumulate it over the average school year, it would allocate for about three 45-minute classes.

    3. The same people who are currently paying for the anti-gun, anti-America, anti-God, Common Core crap that is being taught in school now. We American taxpayers! What kind of ridiculous question is that?

    4. “anti-America, anti-God, Common Core crap”

      Like what? What is being taught in our schools that is anti-America?

    5. EXCELLENT idea Len! When I went to public school here in Charleston, SC, they did carry everyone of us out to the gun range and taught us gun safety and basic marksmanship. This was the status qua for the entire state at the time.

  15. Again, this is only lecturing gun owners (from what I’ve seen so far). There are two sides to the debate and it’s only one side that gets the lectures. It’s like saying that one side is correct and if they have to put up with the other side then they better shape up.
    If you’re going to pretend to be neutral on the subject then there’s an entire aspect missing from their message.
    That aspect is the acceptance of the reality that no matter what, accidents will happen. In everything there is a balance of risk vs reward. The average person can reasonably apply that ratio to kitchen knives, swimming pools, cars, and doctors, but when it comes to guns many people throw logic out the window entirely.
    If you’re being entirely honest and you think the risk of guns outweigh the reward based solely on body counts then you’d never set foot in a car or, anywhere near a roadway, or maybe even leave your bed for any reason at all.
    Again, from what I’ve seen so far, this group misses the mark by preaching gun safety, rather than promoting it. They completely skip anything that might be educational to “the other side”.

  16. Anyone who thinks this hurts the cause is choosing to ignore the imbeciles that leave loaded guns on tables and in between couch cushions, and any other place that would drive responsible gun owners batty with frustration. So if this reaches more imbeciles, by appealing to them in non-traditional ways, I say go for it.

    And if you’re an ALL CAPS THIS OFFENDS MY SECOND AMENDMENT RIGHTS kind of person, you’re halfway to being the imbecile I just mentioned.

    1. Anyone who thinks law abiding gun owners leave loaded handguns between the cushions of the couch in homes where children are present is “halfway to being an imbecile.” Even if such a person had existed once upon a time in your fairy tale, he clearly wouldn’t represent anything that could be considered a problem in need of a solution, especially at the expense of the multiple billions of dollars being spent on the “war on our guns.” And please don’t give us that “If it saves just one life” crap! Please offer something substantive to the discussion.

  17. Josh Lucas, the actor, doesn’t look that much like Matt McConaughey.

    Awareness is the key. Satire, hyperbole and humor are good ways to do that. No rational person thinks this is a realistic depiction of walking down a street.

    We have people who know better getting shot after a lapse in protocol and that is bad on so many levels

  18. This is the most stupidest ad I have ever seen! This hurts our gun rights more than anything now anti gun supporters will think that this is normal thing that guns go off on they’re own

  19. I find this nonsense gets my ridiculous by the year. I feel very fortunate to have lived many of my years in freedom in our great land before what I see happening now. If this great nation is to survive it will take strong leadership from people of courage and strength. We need a new party that should be named the Constitutional Party. As it is now we have two massive self-centered groups running this country many of whom look to only punch their political tickets and to extend their tenure as a member of the elite political class. God help and bless this democratic republic nation.

  20. Archangel, I just got through trying to insert a clip of 5.56 in my AR. Darn thing keeps falling out! However, when I insert a magazine in my AR in locks in place and stays there until I push the magazine release button. Now tell me again how a magazine and clip are the same thing! With my SKS and a clip inserted as soon as the bolt goes forward the clip is oblierated, rounds fly everywhere, and I have a really ugly jam to clear. Again, how are they the same?

  21. Well I would like to take them at their word, but after the humor,which was funny but biased,, the actual message is that gun owners are so dumb and irresponsible that they constantly have ADs so you can’t even walk down the street without wearing a ballistic vest. It wouldn’t surprise me if the writers of Family Guy put this together. It’s sad, safety should be non political, but this was

  22. While they may think they are being funny, as many others have noted, it smells of an anti-gun sentiment. It both coveys the notion that many gun owners are careless, or even reckless, buffoons who cannot be safe with their weapons and are being so in public places.

    It also installs several bursts of automatic weapons fire which, as we all know, is far from the norm of the average gun owner and never lawfully carried in public by those few who are able to own such weapons. And seriously, when is the last time we read of a negligent discharge accident from a burst of machine-gun fire? Considering Mcconaughey’s comments in the GQ interview, it is easy to suspect he is more in line with control than solidly 2A.

    “GQ: What do you think about the calls for the team to change its name?

    McConaughey: Man, it’s twofold. What interests me is how quickly it got pushed into the social consciousness. We were all fine with it since the 1930s, and all of a sudden we go, “No, gotta change it”? It seems like when the first levee breaks, everybody gets on board. I know a lot of Native Americans don’t have a problem with it, but they’re not going to say, “No, we really want the name.” That’s not how they’re going to use their pulpit. It’s like my feeling about gun control: “I get it. You have the right to have guns. But look, let’s forget that right. Let’s forget the pleasure you get safely on your range, because it’s in the wrong hands in other places.”

    I surmise he left his comments intentionally vague to prevent backlash from his 2A fans. But taken in conjunction with this ad, it would seem that he believes our streets are akin to the perceived Wild West and we are all in danger from idiots and thugs. Though we are, not to the degree that he would seem to imply.

    On a final note, the ending of this is offensive to me as a patriot and a veteran. That is, McConaughey doesn’t merely snatch Old Glory from falling to the ground, he wraps himself in it. An image I would assume is meant to convey his patriotism, but it is disrespectful to the Flag and is a violation of flag etiquette.

  23. Clearly over the top…tongue in cheek humor on a serious issue. The truth is I like commercials like this!!!
    I’ve been working in law enforcement and a gun owner for over 40 years. Awareness is always worth reinforcement. It doesn’t matter if it’s serious or humorous, so long as the safety message is there so one listens and learns!!! Randy

  24. This argument has been going on since the first cased-ammunition repeating firearms were invented. It is not hair splitting to distinguish between a clip and a magazine. The US military absolutely distinguishes between the two.

    If you are on a combat mission and you call for a resupply of 20 clips for your M16/M4’s, what do you think you’ll get? You’ll probably get a bandoleer of 21 clips each containing ten rounds and one charger to get the ammo from the clip into a magazine. If you ask for 20 magazines you’ll get 20 devices made to feed ammunition into the breech of the rifle/carbine.

    What would you get if you asked for a dozen magazines for your M1 Garand? Probably puzzled looks because the M1’s magazine is a fixed, integral part of the weapon. Its magazine is loaded with an 8 round en bloc clip. The M14, similar in most respects to the M1, uses a removable external magazine that can be loaded with a clip but does not need a clip to function. Generally, a clip keeps individual rounds together so they can be more easily loaded into a magazine.

    The misuse of the term “clip” reminds me of the misuse of the term “decimate”. Decimate had a very specific meaning at its origin – “to give up or reduce by one tenth”, whether through tithing or execution. After years of misuse the term has now come to mean “to destroy a large part” of something. It is another case where the misuse of a term eventually becomes acceptable use.

    I don’t care what the NRA-ILA (which is a lobbying group) says. A clip is a clip and a magazine is a magazine and never the twain shall meet. The ability to distinguish between the two is important to soldiers and firearms professionals and is not just silly nitpicking.

  25. I usually do not speak on these types of forums but this has evolved to become so silly that I think it takes actual responsible people to rebuke misleading campaigns like this. I’m sure there are nieve folks that will buy into this unfortunately but it’s refreshing to see most of the feedback calling this out for what it is.

  26. of course gun safety is the concern, and who the hell puts a gun above a childs crib ? anyone wanting to gain support for their cause plays the kids are being hurt heart song, effective political propaganda. but… oh wait mr. home invader while i unwrap this cable from my pistol, and locate my unloaded magazine, then let me load it, and place it in my pistol so i can keep you from murdering my innocent CHILDREN.

  27. Ive been a firearms instructor for 10 years, ive been a pistol competitor for 26 years and have been a gun owner for 32 years. I don’t find this funny at all. If you make gun safety humorous people won’t take it serious. Humor should be left in the movies. You will probably cause more gun accidents with this method because gun safety won’t be taken seriously. Go help with the drug abuse epidemic or drunk driving. Just go.

  28. Someone contemplating suicide may be well versed in gun safety rules. But when someone becomes desperate enough to take one’s own life, rules of safety or anything else, matter not. A person that wants to stop living, can do so many ways aside from using a gun.
    This is obviously an idea that has subliminal intent and really does nothing for someone emotionally upset enough to use a gun to end his or her misery.
    I’d like to know what the suicide rate is for countries that have disarmed it’s citizens?

    1. According to statistics by the World Health Organization (WHO) the US ranks 50th in the number of suicides per 100,000 people (12.1). Other countries with more suicides: #17 Japan (18.5), #24 Poland (16.6), #33 Finland (14.8), #34 Belgium (14.2), #35 Iceland (14.0), #47 France (12.3). These nations all have strict gun control laws which have no effect on the number of suicides.

      In contrast, #77 Switzerland (9.2, tied with Germany!) and #110 Israel (5.9) are places where guns are readily available.

      The reason there are more suicides by guns in the US is simply that guns are more readily available. However, somebody who is determined to commit suicide will find another way if guns are not available.

  29. Satire and hyperbole have been used since the American Revolution to speak out against social injustices. This group is trying to make light of a media whipping boy while not taking a stated political side. They mask their subliminal message of “guns are not safe”.

    By making the scene absurdly ridiculous, they think if they make it funny the real message of: if there were no guns, there would be no accidental discharges and therefore no accidental deaths.

    They think that if the physical object that transfers the mechanism of deadly force is removed, then deaths will cease. So if the physical object is taken out of the equation and those people still die, then what? Take air out of the equation?

    But that didn’t work with alcohol in the 30’s right? The media has learned that humans are at fault in a drunk driving charge not the alcohol but you won’t see a commercial like this where beer cans are being thrown at the person or forced down someones throat!

  30. I never comment on these things but this one really pi$$e$ me off. Is this how America views its last line of defense? Like a bunch of irresponsible idiots that aren’t smart enough to clear a chamber and apparently can’t aim worth crap? These people need to be disavowed by gun owners at least as many times as Trump had to disavow David Duke and white supremacy, Seriously though, don’t support these idiots. They will only wind up giving us a bad name…they’ve already attempted to give us a bad image. I DISAVOW…I DISAVOW…I DISAVOW…I DISAVOW…I DISAVOW…I DISAVOW…I DISAVOW…I DISAVOW…I DISAVOW…I DISAVOW…I DISAVOW…I DISAVOW…I DISAVOW…I DISAVOW…I DISAVOW…I DISAVOW…I DISAVOW…I DISAVOW……………….

  31. Retired LEO / Firearms Instructor. I applaud EVOLVE for the efforts to reduce the negligent handling/discharge of firearms. I see no agenda here. I fully support EVOLVE.

  32. Humor is one thing but to have bullets flying all around town suggests this group is not pro-gun. Where did the money come from to make this hollywood video? Bloomberg is hiding somewhere in the bottom line.

  33. No Thanks. This is just the Left trying the backdoor. Most gun owners will see right through this. Watch the video again it is poorly hidden gun control.

  34. Too comical, too disrespectful. Gives too many left wing jackasses the chance to take “shots” at people who don’t appear serious enough about very serious issues.

    I wont be supporting them but wish them luck

  35. Obviously this organization is an antigun, trojan horse. Don’t be fooled. Ask them where they get their money! Bet bloomberg is behind it.

    1. I guarantee this group has a strategy to get gullible gun owners to swallow the “clear them and lock them” mantra. Then advocate for “safe storage ” laws that do anything but make you safe. Evolve likely has zero real gun owners. And given the stupid commercial that makes the US seem like a veritable shooting gallery, they are obviously out of touch.

  36. I also think this site is a leadin for even more acceptance of antigun agendas, It and what seems a majority of responders to accept intent of 2nd Amendment to Constitution Second Article of Bill of Rights has to do with hunting, target practice and protecting our butts from American lawbreakers.
    Yes this site is sliding into same groove as SFA in helping to form a more Socialy acceptable form of Americanism, they evolved from representing gun owners i to being legislators for re-educating and training the American public.
    Retraining into what: acceptance thatgun owners need to be better managed, and that their culture is most decidedly unsafe for children hamburger flipper, flute players and anyone not able to wear a bp vest.
    We need more gun store owners and merchants getting paid by the gun owners or by tax on guns and ammo as under the mental healthbill jints at.
    The merchants do not lose for rying to make gun owners “evolve” into
    more caring and endig their irreslonsible conduct.
    Imagine the child products of our immature teachers who willbe guiding them through the evolving gun culture.

  37. How about removing the mag if mag fed ? Than clearing the weapon. These are two distinct functions. I’m in the gun business and don’t think this is helpful at all, and I personally wouldn’t want to be associated with this group. Also the attempt to be “humorous” …. isn’t. Joking about kids being killed in any context is not funny. Treating adults like dumbass kids is also not funny and is insulting. Lastly there is no such thing as an accidental discharge or accidental shooting. . There is only a negligent discharge. I bet this group thinks a clip and a mag are the same thing.

    1. “I bet this group thinks a clip and a mag are the same thing.”

      According to the NRA/ILA, …… they ARE; and have been considered to be the same, if not identical, across all of Western civilization for longer than the past 100 years!

      It’s only with the invention of Al Gore’s internet and on-line IGF’s that it’s become chic to deal in firearm minutia and begin pointing out the commonly understood and largely irrelevant differences between the two.

      This being said, yes, I strongly suspect this group has a hidden agenda. The roads I drive on everyday are populated by less than stellar drivers; and the public shooting ranges I use are full of numerous people with guns who often demonstrate that they shoot like they drive.

      There’s no such thing as a perfectly safe world. THAT would be equivalent to asserting that all politicians are honest! I saw a very bad traffic accident on the road last night; I’m sure that somebody’s death must have occurred.

      Get too far out of line with a gun; and the same thing will happen to you that happens to people who get too far out of line with a car, ….. . You or somebody else who’s, quite possibly, close to you will be, “removed from the equation”.

      If politicians were as honest and careful about the bills they sign and the legislation they pass as MANY people are with guns, well then, it would be a safer and better world for all of us, now, wouldn’t it!

    2. This argument has been going on since the first cased-ammunition repeating firearms were invented. It is not hair splitting to distinguish between a clip and a magazine. The US military absolutely distinguishes between the two.

      If you are on a combat mission and you call for a resupply of 20 clips for your M16/M4’s, what do you think you’ll get? You’ll probably get a bandoleer of 21 clips each containing ten rounds and one charger to get the ammo from the clip into a magazine. If you ask for 20 magazines you’ll get 20 devices made to feed ammunition into the breech of the rifle/carbine.

      What would you get if you asked for a dozen magazines for your M1 Garand? Probably puzzled looks because the M1’s magazine is a fixed, integral part of the weapon. Its magazine is loaded with an 8 round en bloc clip. The M14, similar in most respects to the M1, uses a removable external magazine that can be loaded with a clip but does not need a clip to function. Generally, a clip keeps individual rounds together so they can be more easily loaded into a magazine.

      The misuse of the term “clip” reminds me of the misuse of the term “decimate”. Decimate had a very specific meaning at its origin – “to give up or reduce by one tenth”, whether through tithing or execution. After years of misuse the term has now come to mean “to destroy a large part” of something. It is another case where the misuse of a term eventually becomes acceptable use.

      I don’t care what the NRA-ILA (which is a lobbying group) says. A clip is a clip and a magazine is a magazine and never the twain shall meet. The ability to distinguish between the two is important to soldiers and firearms professionals and is not just silly nitpicking.

  38. On the brighter side than than my comments on SUICIDE, Gun safety is always important and I would think that especially shooters appreciate any safety comments, Thoughts and reminders. If you have ever handled a gun you know they are dangerous. Every thing does not just happen as planned. guns jam, get dirty and people are human and they forget, get complacent or really don’t know what to do in unconventional situations. Or situation they encounter for the first time. Humour works, scolding sometimes polite reminders anything to prevent accidents and/or injuries is welcomed by me.

  39. Obviously gun safety is important, but this is out of perspective.

    30,000+ Americans die every year from accidental poisoning. About 600 per year from negligent discharges. So, even assuming all those poisons were as lethal as guns, Americans are 50+ times SAFER from gun accidents than accidental poisoning.

    To me, this is very compelling evidence that Americans ARE being safe with our guns.

    Heck, yes, I would LOVE for that 600 number to be reduced to ZERO. But the reality is that no bullet has ever left a muzzle due to the lack of a lock or whatever these folks think would help stupid people not be stupid — the only way a “gun accident” can happen is because someone violated the rules we all know.

    I think this ad very strongly suggests a “fact” that simply is not true — that Americans are substantially at risk due to ‘gun accidents.” The CDC data clearly shows otherwise.

    1. “I think this ad very strongly suggests a “fact” that simply is not true — that Americans are substantially at risk due to ‘gun accidents.” The CDC data clearly shows otherwise.”

      I agree 100%. This video shows several negligent discharges every second. Clearly, it is trying to inflate the severity of this problem way beyond the real truth.

      This organization and their gun safety subterfuge is just one more attempt at promoting the gun control lie, although this one is more subtle than most..

    2. I’m good with losing this number of people every year – hoping that many of these folks belong to isis and hope that any of the others are not one of my friends or family who forgets to treat every gun as if it were loaded. If we’re only losing 600 a year to “accidental” discharges, why is this a big deal? Maybe someone rich lost someone this way and decided this was a good way to help out others?

    1. I agree.
      This lets the antis say “Even pro gun groups like Evolve say you should unload and lock your gun when you are not at the range. Only radicals like the NRA would even suggest caring a loaded gun.”

      It is the opposite of what the environmentalist did. The Sierra Club started Earth First. They did this so that by comparison their proposals would seem tame.

      Accidental gun deaths are at all time lows in spite of record gun ownership. I believe the NRA should get a lot of credit for that but I also know that will never happen.

    2. The ad is an insult to all responsible gun owners…I agree it is a Trojan Horse… Send this group of yahoo’s back to where ever Bloomburg got them from….

  40. don’t think it’s funny and don’t believe I saw a safety message….kinda stupid and I agree with those that feel it’s a push coming from anti gunners

  41. There’s some humor there, because we know that it’s all put on. That everywhere save maybe the inner city ghettos there’s seldom a street shooting anywhere – and when it does happen, it’s anything but accidental.

    This video, for the uninformed, conveys the idea that it’s shooting bedlam out there and that we need to control guns, lock ’em up, because most owners are dimwits and buffoons, not to be trusted. It does zip, nada, nothing to address gun crime.

  42. I disagree with the video’s premise that there “a lot” of gun accidents, given that accidental firearm deaths have been steadily declining since before the Prohibition Era and are currently at historical lows. That said, they’re right that accidental shootings are preventable – many prefer the term “negligent” over “accidental” for exactly that reason.

    It’s also obvious to anyone with basic reasoning skills that the video is deliberately “over the top” to convey the message via humor. Given that the gun ban crowd has no qualms about outright lying when it suits their purpose, it seems pointless to worry about them misusing this sort of safety video.

  43. I believe it is a great idea! The more folks we have talking gun safety the better. The fact that it happens on neutral ground is even better. It gives the opportunity to show the folks that may be afraid or ignorant that gun owners can be responsible. I believe we need more neutrality to discuss the issues behind the lies.

  44. I had the grand experience of being trained in Behavior Based Safety by a large Oil Refining Co. In order to be an instructor and Safety Officer.
    I can tell by this article that I would instruct for these guys (if they would have me), because this is a behavior based safety program and they are doing it correctly, and that is; they will not be dragged off-mission by politics while instructing.
    Rest assured they are plenty 2A off duty . I support their stance, because every class they hold would be dragged off-topic (safety) in the first minute, every time. Then the instructor has to regain control. Not good. If they do not teach live classes, then their communications need to stay right on topic to be effective.

  45. NOT FUNNY!!! Just more fuel for ‘gun grabbers’. They will be saying of this video; “Just proves there are too many guns in the hands of the wrong people.” GET A CLUE, people those who want to disarm the U.S. do not need ‘ammunition’ to prove their point!!!

  46. Call me Mr. Paranoic but this site, although it has some good points ‘smells’ like a lead up to more of the same anti-gun agenda that we are all so familiar with. It calls people that put holes in ceilings: dumbasses. That is true as one should never ‘clear a weapon’ inside a building or while pointing it upwards. That also goes for putting the weapon on half cock for those of us that do not trust safeties. Gee, how much better it would be if American gunmakers would put decockers on all of their handguns!
    More to the point: everyone that has or is thinking of purchasing a handgun should learn safety lessons before making the plunge and go over them frequently as even those of us in law enforcement and the military can get stagnant when it concerns gun safety.

  47. Evolve is nothing but a Soros funded Leftist organization camouflaged as an “interested gun safety” org. Total BS.

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