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Evolve USA — A New Approach to Gun Safety?

One gun death poster

Gun safety… We all get it and practice gun safety, Right? That being said, none of us are immune to a momentary safety lapse. Police officers, military personnel, professional competition shooters, hunters, self-defense enthusiasts, NRA instructors, and others have all had a gun malfunction, accidental discharge, momentary judgement lapse, or whatever you want to call it. One gun death poster There is a new gun safety group (Evolve USA) with a unique approach to raising gun safety awareness that is different from what you are probably used to—humor. Evolve USA claims its site to be agenda free—other than promoting gun safety outside of the politics of gun ownership. No one is waving the Second Amendment flag or in any way opposing it. Not everyone will appreciate the approach and plenty of spirited debate on Evolve USA’s is likely, but if it gets the conversation going…

Here is Evolve USA’s promo video American Man:

A quick perusal of its FAQ page is also an interesting read.

HEY EVOLVE! WHAT DO YOU BELIEVE IN?

We believe we can all talk about guns without fighting. We do it by saying stuff like, “Don’t forget the safety!” and “Are your husband’s guns locked up?” And we can all agree those aren’t fightin’ words. Even if we don’t agree on much else.

SO IS “AGREEING” YOUR MISSION?

We aim to unite Americans around personal responsibility and gun safety to eliminate preventable gun incidents.

DO EVOLVE’S LEADERS AND EMPLOYEES SHOOT?

We work with gun owners and people who have never touched a gun. We have firearms instructors, NRA members, cops and soldiers, moms with guns and moms who really don’t like guns. Everyone drops their political agenda when they enter the Evolve space. Because everyone here stands for personal responsibility and gun safety.

ARE YOU OPPOSED TO ME OWNING A GUN?

Nope. There are over 300 millions guns out there in America with another 6 million sold every year. We’re not trying to be involved in who’s allowed to own what. We’re just opposed to accidental holes in stuff. Whether they’re in furniture or people or a pizza, we hate accidental holes. We’re staunchly opposed to them.

Marksmen shoot bullseyes poster

ARE YOU FOR OR AGAINST BANS ON ASSAULT RIFLES AND STANDARD CAPACITY MAGAZINES?

We let Congress deal with lawmaking. We just want everyone to be not dead from preventable gun incidents. We dislike injuries, too.

THE MURDER RATE IS AT ITS LOWEST IN DECADES; WHY DO YOU CARE ABOUT THIS?

Each year, roughly 500 people die in accidental gun incidents. Meaning, people are dying because of brain farts and “der” and “doh” and “oops.” And some of the dead people are kids. This is the dumbest thing we’ve heard since… ever. And that really bugs us. IF YOU’RE “NEUTRAL,” WHY DO YOU INTERACT WITH KNOWN ANTI-GUN AND PRO-GUN GROUPS? Safety is not a side; it’s everyone’s personal responsibility. Also, we’d go on a date with a bloodsucking swamp troll if we thought it would save a life.

MORE VIOLENCE HAPPENS WITHOUT GUNS. DON’T YOU CARE ABOUT THAT?

Totally. And we applaud the many organizations who address the full scope of violence in America. They don’t need us to do their job; they do it better. Our thing is gun safety. Wanna talk about gun safety with us? clear it, check, it, lock it poster

HOW CAN I HELP?

Share our content, donate, print and display our materials, talk about our mission, talk to your neighbor about guns, talk to your kids about guns, talk to anyone about guns, and get yourself a “Clear It. Check It. Lock It.” tattoo.

I FIND “SAFETY” SO TIRESOME. I DRIVE MY CAR BLINDFOLDED CAUSE IT’S MORE EXCITING THAT WAY. I’D RATHER FALL OFF A CLIFF THAN HAVE A GUARDRAIL RUIN MY VIEW. WHEN I’M BORED, I PUT A CAR BATTERY IN THE MICROWAVE. LAST WEEK MY 3-YEAR-OLD ACCIDENTALLY SHOT MY DOG BUT THAT’S OK. DOES EVOLVE SUPPORT ME?

Nope. We think you’re a dumbass.

You make the call. Does Evolve USA’s approach help or hurt? Is it anti-gun, pro-gun or neutral? Is it helpful in promoting gun safety or just offensive? Either way, share your thoughts on Evolve USA’s approach or gun safety in general in the comment section.

The Mission of Cheaper Than Dirt!'s blog, The Shooter's Log, is to provide information—not opinions—to our customers and the shooting community. We want you, our readers, to be able to make informed decisions. The information provided here does not represent the views of Cheaper Than Dirt!

Comments (91)

  1. All I sugest is that not just in Wa.But Oregon and several eastern states or Cal. That if you want to insure your guns or those.of your relatives go to whomever they want them to go to, then get them put into a living trust.
    This is not a will? And you must first transfer those items unto your sole ownership and thrn appoint a trustee.
    What this does is insures the transfer process as you then do it in advance, and it removes them from any forms of probate.
    Yes you will pay the transfer fees.
    As.to adding any new weaons for transfers upon your death it is simple matter to add.
    Having bought and sold many used weapons through the years I always wanted to insure I was.not buying a once stolen weapon.
    we may think weapon is not but we can check through Feds by serial numbers.
    Do it now as O lost out on biying a few veru collectible weapons, and almost all wrre from known associates of good character.
    Do not try to transfer any weapon of unknown providence to a decendent. Because if it comes u flagged every weapon you once owned is then flagged.
    Sure decendent may eventually get weapons but…..
    There are numerous laws in both states and Wa. New mental bill is nut one wY state bureaycracy can limit freedoms.

    1. What? I’m having trouble understanding your English. If you’re referring to the new background check law, it doesn’t apply to family transfers. I don’t understand why people keep talking about this law without understanding it.

      Are family members exempt from background checks?
      OFSA exempts specific transfers or sales including transfers or sales:
      -between spouses or domestic partners; or
      -between immediate relatives including siblings, parents, children, step children, grandparents, aunts, uncles, nieces, nephews, first cousins of the transferor; or
      -the spouses or domestic partners of the relatives listed above (e.g. your nephew’s wife);
      -for certain temporary transfers; or
      -involving a gun turn-in or buy-back program.
      Oregon law prohibits the sale or transfer of a gun to someone you know or should know is prohibited by law from purchasing or possessing a gun.

  2. “Undr WA and Oregon laws passed by the people very very few of todays legally owned weapons will remain in family hands and be either sold on the cheap or voluntarily turned over to State governments.”

    I live in Oregon, this is patently false. Why would you say this?

  3. This commercial is about as antithetical as a Quentin Tarantino movie ending with public service announcement for gun control! Now if it would have been filmed in Chicago or New Orleans, maybe there would have been some truth to it . . .

  4. The best ammunition the anti-gun groups is the irresponsible gun owner. The mother who leaves her two-year-old in the car with her gun containing purse. The father who keeps a loaded pistol in his sock drawer with unsupervised children in the house.
    Anything to raise awareness of the need for gun safety is a move in the right direction. We don’t need to give the Clintons, etal any more ammunition of their own.

  5. The only aspect of Evolve and this video that I find even remotely “humorous” is their self-absorbed belief that the American people are so “dumbass” they will easily fall for the “If we tell them we don’t have a political agenda they have no choice but to believe us” Jedi mind-trick. LMAO

  6. I did some checking on this group and it was started by John & Rebecca Bond of Greenwich Conn, they started it right after the Newtown shootings to bring pro & anti 2a into a conversation about gun safety.Their hearts are in the right place but they aren’t gun owners and none of their staff are, I’d like to see some pro 2a individuals in their group also.Go to their website and look in the media section to read all about the idea that got it started

  7. Correction: I’ve just gone to the Evolve website and viewed some of their other stuff. There’s more to it than I imagined from the video on SL.

    There may be good intent; there may even be honest belief that their format is a good approach to getting “regular Americans” to take better care of their weapons, and how they handle them. Some of the things they push are accurate and true. You can find those rules in Firearm Safety classes.

    But I am concerned about their honesty and overall intentions. There are enough “dumbasses” making the news with their mishandling of firearms to justify their interest. However, I don’t see an equivalent approach to the thousands of dumbasses causing injuries and death from automobile accidents. Nor do I see them making a big deal about “dumbass” physicians and hospital workers killing their patients.

    In fact, I cannot understand why they aren’t taking on the pharmaceutical companies for pushing opiate medications through profit-making physicians for the last 20+ years.

    In other words, for all the “common-sense” memes they are pushing about safe gun ownership/behaviors they are really focusing on one single issue.

    If nobody owned guns, nobody would accidentally get hurt by guns.

    What’s next, kitchen knives?

    1. I don’t got a problem with them so far. Ignoring the fact that people – even smart ones – can make mistskes with guns, and reminding us not to, can only help, I think. Objecting to that only perpetiates the myth that gun ownerrs are concerned only with their rights, and don’t care about responsibility.

  8. Todays gun owners have evolved way beyond the mindset of men with guns having to kill savages and the lying hype of western shootouts where town marshals and Sheriffs are laying miscreants in Boot Hill.
    Our hype is no different than the male in this flic, hell we holler we gotta be armed as there are hordes of bad guys raping our dogs and kicking our wives and shooting everyone ho does not use drugs.
    We hype those bad weed smoking people are stealing our jobs and raping our livestock.
    We have bullets flying everywhere and as some idiots who do not lock all guns away so our kids are shooting us as well.
    Have fun because this new evolution is none other than those who want comfort trying to appease the unappeasable.
    They know it but just as long as they can play with their guns f the future.
    Today the game we hunt is managed and we pay heavy fees in order to hunt, even the least desirable forms of living protein and in fact unpess ones property is outdide metro limits and even then some counties do not let you shoot on your property.
    Lots of restrictions upon stTe lands as to what when and who will hunt and be hunted, we accept those likitations no mention of infringement on 2nd.
    Of course all gun owners can afford gun safes, at least two so as to keep ammo safely out of access as well.
    It is up to all gun owners and merchants to insure that no one gets shot in a criminal manner by weapons under their control, and that minors have no access unless under immediate ability of control by those who have proven competence in gun matters.
    We already rode the slippery slope and all we can do now is to make enough money to afford gun culture and to appease those who do not like we will gladly sell the future generations abilitys to own weapons.
    Undr WA and Oregon laws passed by the people very very few of todays legally owned weapons will remain in family hands and be either sold on the cheap or voluntarily turned over to State governments.
    GUN shops are already swampped with vast overstocked inventory of used weapons making trade ins unless specialty, a losing proposition.
    Sorry but most gun owners on this type forumshave no fnidea of thevast changes ongoing i USnsociety and the most restrictive lifestylez possible coming like a freight train right at em.
    You got millions becoming ill withcancers from nuke plants and millions are dying fro. Those. Cancers a d youkiss the butts thatthe powrrs control who make youfeel guilty and not up tobeing a new age male.
    That is the fat pockets of about20% of todays oowners will become the 5%
    of tomorrows legal and restricted gun owners of tomorrow.

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