YETI Drops NRA — A Knee-Jerk Political Reaction?

By Ace Luciano published on in Consumer Information, General, News

If you’ve been in social media “jail,” or on a temporary break from Facebook and the national news, you may not have heard that YETI severed its ties with the National Rifle Association, at the cost of a significant amount of controversy. The issue was brought to light by a letter from NRA director and past president Marion Hammer.

“For years YETI Coolers have been a hot item for sportsmen at the Friends of NRA Foundation Banquet and Auction events around the country.”

YETI boycott banner

Gun owners have resorted to destroying expensive YETI coolers in protest.

These Foundation events raise money to support youth programs and educational programs nationwide. The youth of America who benefit from these programs are the future hunters, hikers, fishermen/women, bikers, campers, wildlife photographers, mountain climbers, sportsmen/women and conservationists who will protect our natural resources and recreational lands.

Suddenly, without prior notice, YETI declined to do business with The NRA Foundation saying it no longer wish to be an NRA vendor and refused to say why. YETI will only say it will no longer sell products to The NRA Foundation. That certainly isn’t sportsmanlike. In fact, YETI should be ashamed.YETI has declined to continue helping America’s young people enjoy outdoor recreational activities. These activities enable them to appreciate America and enjoy our natural resources with wholesome and healthy outdoor recreational and educational programs.

The NRA Foundation is 501(c)(3) non-profit, charitable organization.

In this day and age, information is power. We thought you needed this information.”

This caused a social media uprising with noticeable silence from Yeti for a period of several days. Yeti responded Sunday evening/Monday morning with the following:

A few weeks ago, YETI notified the NRA Foundation, as well as a number of other organizations, that we were eliminating a group of outdated discounting programs,” explained YETI in a statement sent to The Inertia. “When we notified the NRA Foundation and the other organizations of this change, YETI explained that we were offering them an alternative customization program broadly available to consumers and organizations, including the NRA Foundation.

These facts directly contradict the inaccurate statement the NRA-ILA distributed on April 20.

Furthermore, the NRA-ILA stated in that same public communication that ‘[YETI has] declined to continue helping America’s young people enjoy outdoor recreational activities.’ Nothing is further from the truth. YETI was founded more than 10 years ago with a passion for the outdoors, and over the course of our history we have actively and enthusiastically supported hunters, anglers, and the broader outdoor community. We have been devoted to and will continue to directly support causes tied to our passion for the outdoors, including by working with many organizations that promote conservation and management of wildlife resources and habitat restoration. From our website to our film footage and from our social media posts to our ambassadors, YETI has always prominently featured hunters pursuing their passions. Moreover, YETI is unwavering in our belief in, and commitment to, the Constitution of the United States and its Second Amendment.

YETI’s competitors were quick to act, with Pelican offering a $10 donation to the NRA and a free 20 oz. tumbler to anyone that purchased its coolers, and YETI Nemesis, RTIC, placed a photo of the Second Amendment on ita profiles across social media.

After much digging and many calls and messages, we recently acquired the following information—an additional quote from Marion Hammer-regarding the YETI/NRA back and forth.

“YETI severed ties with the NRA and is now engaging in damage control after a backlash from many of its customers. In early March, YETI refused to place a previously negotiated order from the NRA-ILA, citing ‘recent events’ as the reason—a clear reference to the tragedy in Parkland, Florida.

YETI then delivered notice to the NRA Foundation that it was terminating a 7-year agreement and demanded that the NRA remove the YETI name and logo from all NRA digital assets, as well as refraining from using any YETI trademarks in future print material. While YETI is trying to spin the story otherwise, those are the facts.

While YETI can choose to run from the NRA, it can’t run from the facts. Whether this is due to the recent cancellation of its IPO from its NYC owners is a question only YETI can answer.”

Note:

Numerous attempts made to contact YETI, resulting in our being referred to YETI’s PR person, who would only furnish its previously quoted response.

Now, there is another, new response circulating the web to YETI from Fletcher’s Outdoors—one that could be a glimpse into what could be devastating financial consequences for one of the outdoor industry’s major brands:

We at Fletchers Outdoors have pressed Yeti for statements and answers since early Monday morning. An email was circulated on Monday, addressed to Yeti managers, NRA Foundation, National Shooting Sports Foundation executives, Fletchers buy group executives and local press Andalusia Star News Michele Cox Gerlach and WAAO Blaine Wilson, written by M Anthony King. Yeti, in damage control mode, called M Anthony King ahead of its released statement Monday afternoon. King told them YETI’s statement did not explain its actions and lacked substance. The NRA has rebuked the YETI statement today.

Fletchers Outdoors has asked its buying group to revoke its vendor agreement with Yeti, an estimated $150 million value in some 500 locations in the U.S. and Canada.

We have frozen all orders with Yeti and will reject any shipments in transit. We will replace them with a firearm-friendly cooler manufacturer. Our current inventory of Yeti products will be flushed through the store, by sales or any other method necessary. Additionally, and for the record, we will continue to sell all legal firearms and ammunition to our customers. We will not destroy any firearms. Furthermore, we will not do business with any company, entity, or person that diminishes the Second Amendment rights of the American people.
Best Regards & Merica”

AK

One must ask, “Why would companies with such a broad base of hunters and shooters distance themselves from the NRA, the oldest civil rights organization in the U.S.?”

Yeti Cooler with #Boycott YETI

America’s hunters, shooters and gun owners are extremely loyal to their base and to companies they perceive are “on their side.”

In the end, I believe we will chalk this one up as another win for America’s supporters of the Second Amendment.

You make the call. Did YETI pull away from the NRA and Second Amendment for political reasons or was this simply a case of bad timing and optics? Share your answers in the comment section.

Tags: , ,

Trackback from your site.

The mission of Cheaper Than Dirt!'s blog, "The Shooter's Log," is to provide information-not opinions-to our customers and the shooting community. We want you, our readers, to be able to make informed decisions. The information provided here does not represent the views of Cheaper Than Dirt!

Comments (141)

  • joefoam

    |

    Wow, $150 million in goods, that’s going to leave a mark and a lasting impression. Hopefully the CEOs of other firms will take notice.

    Reply

  • Consultant In Action

    |

    Hey, Seattle Socialist, your ignorance, is way more than obvious, it’s blatantly so. … . When you talk of Native Americans, you Trample on who I am, I’m a Chippewa, and you talk of Native Americans, what in the hell do you really know, you Leftist Pig . … .

    Get real, you clown, you talk of Trump, as if he were the enemy, when in fact, the So Called Socialist/Democratic-Communist, are the enemy. … .

    All one has to do, is to take a look at Seattle, it’s a Socialist Mecca, and it’ll be surrounded by Homeless, it will be Destroyed and Rightfully so, under the Socialist Rule. … . The Citizens of Seattle, will crumble, under the Socialist Plague, and hopefully, you too will as well. … . and as for you Seattle Socialist, you have . … .

    Make America Great Again, we need to Rid America of the likes of Seattle Socialist . … .

    Gun Control . … ? 2 A SHALL NOT BE INFRINGED . … . Now, I get that. … . I also get, keeping Crazy People In Hospitals . … .

    1 A Means for all views, even yours . … . Our Campuses, run by Socialist/Democratic Progressives, refusing to allow Conservatives an Opportunity to Speak . … .

    2 A Means, Infringed Not. … . Surely, even the Seattle Socialist can understand, this. … .

    Reply

    • Seattle Socialist

      |

      Smile, all your silly right-wing nonsense will not stop Nancy Pelosi from becoming Speaker of the House next January, and once she is, expect the NRA to be raked over the coals by one investigative committee after another. Expect to see more and more businesses that want to do business with the majority of Americans who are not NRA members refusing to do business with the NRA. Rant all you want, but it will not stop us from destroying the NRA, and as much of the firearms industry as possible.

      Reply

    • Walter Willoughby

      |

      You do realize you do not have the power to destroy the NRA or the gun business and neither does the joke, Nacy Pelosi. I am finding your comments quite angry. What are you so mad about? What has the NRA done to you? You seem rather immature and misinformed about reality.

      Reply

  • JB47

    |

    Seattle Socialist: Fascist Right is incorrect for “Consultant In Action”. He does not support an autocratic government. Both of you are over your heads in political terminology and are missing the point of the original article. Please stop your juvenile pissing contest and spare the readers and participants of Shooter’s Log your clueless philosophies.

    Reply

    • Seattle Socialist

      |

      Anyone who supports Trump or the NRA is a Fascist and a traitor to the working class. I’d have no problem sending you all to re-education camps.

      Reply

    • Walter Willoughby

      |

      Seattle Socialist has it ever occurred to you that you are in the minority. You do realize you are being laughed at? I can help you find a good job if that would make you a better person.

      Reply

  • Consultant In Action

    |

    Socialist, what you fail to realize; the US Government, during POTUS Trump’s tenure, will prevail, and in doing so, will illustrate to all of the True Americans, that believe in the Constitution, Socialism, Communism, Progressive’s are all alike. … .
    Bill Ayers, Bernadine Dhorn, Barack Obama, John Kerry, Bernie Sanders, Nancy Pelosi, and the majority of Hollywierd’s Elite, they are no better than ISIS, in fact, run at a par to them. … .

    When you talk of Violence, you’re really not much different than ISIS or Iran, Venezuela, Cuba, or the rest of the Despicable Elitist, calling for Violence against Real Americans . … .

    Gun Rights, is assured, under the 2nd Amendment, and Shall Not Be Infringed, Get it. … ? But fear not, we will always, stand for Rights, over some nitwit, like you. … .

    Reply

    • Seattle Socialist

      |

      First off, even the paleoconservative Scalia wrote in “Heller” that the 2A was not unlimited, and explicitly stated that much proposed gun control is not in conflict with the 2A as long as some arms are available.

      Second, dude, you are so far to the Fascist Right that even moderate Republicans look like a Socialist to you, much less the Wall Street wing of the Democratic party. The disgrace at Benghazzi was not Americans died, but that there were Americans there at all. I don’t consider Bernie Sanders to be radical enough, and Obama and Clinton are further to the right of me, than Trump is to them. They both would have fit in well with the Washington State Republican Party, back when the Republicans were moderate enough to win a governorship here.

      As for Trump, he’s doing a great job of destroying the Republican Party and motivating people to turn out and vote against Republicans in every election they can. We can safely assume that Trump will be facing a Democratic House and Senate looking for an excuse to remove him and Pence for any reason come January. Vetoing a ban on gun control might just be that trigger, so don’t count on a veto from Putin’s puppet.

      Lastly, when you say I support violence against Real Americans, you really need to pull your head out of your ass. Real Americans are Native Americans, and when we ban your ego boosters, I hope the U.S. Army treats you Fascist Fake Patriots move viciously than Sherman treated the Native Americans, which made his treatment of Georgia look like a tea dance!

      Reply

  • J.K. Johnson

    |

    Yes, the anti-gun lobby can put plenty of “heat” on various industries. We Americans who believe in the Constitution—who have studied history—realize that the anti-gun lobby is ignorant or just plain stupid as to controlling evil human behavior. President Teddy Rosevelt had it right: “speak softly but carry a big stick” is still applicable in todays world. We need to let companies like Yeti feel our anger by not promoting or purchasing their products.

    Reply

  • Rodney

    |

    Jon K Emory: I don’t want a civil war, but if the gun grabbers keep trying to destroy the USA and all of our rights, that is what will happen!!!! I saw enough blood shed in ‘NAM to last me 3 life times!!! If you served, which I doubt, you would have taken the same oath that I did, you would understand where I am coming from!!!! I would even go so far as to say that you can’t look a vet in the face and thank him or her!!!!!

    Reply

  • Rodney

    |

    You bet I will keep up the fight!!!! This is nothing but left jackasses BS!!!!

    Reply

  • Marc de La Roche

    |

    Sounds like a shortsighted action based on media pressure, i.e tactical vs. strategic. Time will tell if Yeti will survive alienating so many hunters and pro-responsible gun ownership customers and potential customers.

    Reply

  • Walter Willoughby

    |

    keep looking

    Reply

Leave a comment

Your discussions, feedback and comments are welcome here as long as they are relevant and insightful. Please be respectful of others. We reserve the right to edit as appropriate, delete profane, harassing, abusive and spam comments or posts, and block repeat offenders. All comments are held for moderation and will appear after approval.

Time limit is exhausted. Please reload the CAPTCHA.

%d bloggers like this: