YETI Drops NRA — A Knee-Jerk Political Reaction?

By Ace Luciano published on in Consumer Information, General, News

If you’ve been in social media “jail,” or on a temporary break from Facebook and the national news, you may not have heard that YETI severed its ties with the National Rifle Association, at the cost of a significant amount of controversy. The issue was brought to light by a letter from NRA director and past president Marion Hammer.

“For years YETI Coolers have been a hot item for sportsmen at the Friends of NRA Foundation Banquet and Auction events around the country.”

YETI boycott banner

Gun owners have resorted to destroying expensive YETI coolers in protest.

These Foundation events raise money to support youth programs and educational programs nationwide. The youth of America who benefit from these programs are the future hunters, hikers, fishermen/women, bikers, campers, wildlife photographers, mountain climbers, sportsmen/women and conservationists who will protect our natural resources and recreational lands.

Suddenly, without prior notice, YETI declined to do business with The NRA Foundation saying it no longer wish to be an NRA vendor and refused to say why. YETI will only say it will no longer sell products to The NRA Foundation. That certainly isn’t sportsmanlike. In fact, YETI should be ashamed.YETI has declined to continue helping America’s young people enjoy outdoor recreational activities. These activities enable them to appreciate America and enjoy our natural resources with wholesome and healthy outdoor recreational and educational programs.

The NRA Foundation is 501(c)(3) non-profit, charitable organization.

In this day and age, information is power. We thought you needed this information.”

This caused a social media uprising with noticeable silence from Yeti for a period of several days. Yeti responded Sunday evening/Monday morning with the following:

A few weeks ago, YETI notified the NRA Foundation, as well as a number of other organizations, that we were eliminating a group of outdated discounting programs,” explained YETI in a statement sent to The Inertia. “When we notified the NRA Foundation and the other organizations of this change, YETI explained that we were offering them an alternative customization program broadly available to consumers and organizations, including the NRA Foundation.

These facts directly contradict the inaccurate statement the NRA-ILA distributed on April 20.

Furthermore, the NRA-ILA stated in that same public communication that ‘[YETI has] declined to continue helping America’s young people enjoy outdoor recreational activities.’ Nothing is further from the truth. YETI was founded more than 10 years ago with a passion for the outdoors, and over the course of our history we have actively and enthusiastically supported hunters, anglers, and the broader outdoor community. We have been devoted to and will continue to directly support causes tied to our passion for the outdoors, including by working with many organizations that promote conservation and management of wildlife resources and habitat restoration. From our website to our film footage and from our social media posts to our ambassadors, YETI has always prominently featured hunters pursuing their passions. Moreover, YETI is unwavering in our belief in, and commitment to, the Constitution of the United States and its Second Amendment.

YETI’s competitors were quick to act, with Pelican offering a $10 donation to the NRA and a free 20 oz. tumbler to anyone that purchased its coolers, and YETI Nemesis, RTIC, placed a photo of the Second Amendment on ita profiles across social media.

After much digging and many calls and messages, we recently acquired the following information—an additional quote from Marion Hammer-regarding the YETI/NRA back and forth.

“YETI severed ties with the NRA and is now engaging in damage control after a backlash from many of its customers. In early March, YETI refused to place a previously negotiated order from the NRA-ILA, citing ‘recent events’ as the reason—a clear reference to the tragedy in Parkland, Florida.

YETI then delivered notice to the NRA Foundation that it was terminating a 7-year agreement and demanded that the NRA remove the YETI name and logo from all NRA digital assets, as well as refraining from using any YETI trademarks in future print material. While YETI is trying to spin the story otherwise, those are the facts.

While YETI can choose to run from the NRA, it can’t run from the facts. Whether this is due to the recent cancellation of its IPO from its NYC owners is a question only YETI can answer.”

Note:

Numerous attempts made to contact YETI, resulting in our being referred to YETI’s PR person, who would only furnish its previously quoted response.

Now, there is another, new response circulating the web to YETI from Fletcher’s Outdoors—one that could be a glimpse into what could be devastating financial consequences for one of the outdoor industry’s major brands:

We at Fletchers Outdoors have pressed Yeti for statements and answers since early Monday morning. An email was circulated on Monday, addressed to Yeti managers, NRA Foundation, National Shooting Sports Foundation executives, Fletchers buy group executives and local press Andalusia Star News Michele Cox Gerlach and WAAO Blaine Wilson, written by M Anthony King. Yeti, in damage control mode, called M Anthony King ahead of its released statement Monday afternoon. King told them YETI’s statement did not explain its actions and lacked substance. The NRA has rebuked the YETI statement today.

Fletchers Outdoors has asked its buying group to revoke its vendor agreement with Yeti, an estimated $150 million value in some 500 locations in the U.S. and Canada.

We have frozen all orders with Yeti and will reject any shipments in transit. We will replace them with a firearm-friendly cooler manufacturer. Our current inventory of Yeti products will be flushed through the store, by sales or any other method necessary. Additionally, and for the record, we will continue to sell all legal firearms and ammunition to our customers. We will not destroy any firearms. Furthermore, we will not do business with any company, entity, or person that diminishes the Second Amendment rights of the American people.
Best Regards & Merica”

AK

One must ask, “Why would companies with such a broad base of hunters and shooters distance themselves from the NRA, the oldest civil rights organization in the U.S.?”

Yeti Cooler with #Boycott YETI

America’s hunters, shooters and gun owners are extremely loyal to their base and to companies they perceive are “on their side.”

In the end, I believe we will chalk this one up as another win for America’s supporters of the Second Amendment.

You make the call. Did YETI pull away from the NRA and Second Amendment for political reasons or was this simply a case of bad timing and optics? Share your answers in the comment section.

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Comments (141)

  • Terry Nixon

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    I sent a short email to Yeti to tell them that I think they made the wrong decision to dump the NRA, as a retired cop, gun collector and NRA member I will NOT be purchasing any more of their products. I encourage others to do the same.
    Here is their web address:
    https://www.yeti.com/contact-us.html

    Reply

  • Billie F. Griffith Jr

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    I was saving up to buy a Yeti. Heck I was not even thinking about an NRA discount. I will put my money to other use. I have already called a dozen of my friends and let them know about this companies move. Who do th they think purchase the majority of their coolers? People who hit the park once in a while or people who hit the field for whatever reason quite often? Sorry Yeti. I have not had the chance to be a custome, but it looks like I will never have the chance. Please feel free to contact me.

    Reply

  • JB47

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    Lets really save some lives and outlaw using cell phones while driving. I also believe that automobiles that vastly exceed the speed limit need to be governed. What about those killer opioids? My brother died from lung cancer attributed to cigarettes; why are they still available for sale? There are too many over weight people that suffer from a host of health issues. We must outlaw all foods that promote obesity. How about driving under the influence? That should be a crime; 50,000 plus deaths a year and alcohol and drugs are freely available. AND lets stop all the suicides, especially the youngsters. That has got to be the fault of someone or something. Fake news and divisiveness? Poor parenting? A broken education system? Yeti coolers? NRA? Sorry I got off the subject. Oh yeah, battle field weapons are full automatic, not so the AR-15. Lets be truthful here

    Reply

    • Terry Nixon

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      Truth matters not to the people trying to take our guns. It’s all about the hype and “striking out while the poker is hot!” These people have been mind-controlled for so long they are unable to think for themselves. They are only puppets who have waited in suspended animation until activated by their mentors and controllers.

      Reply

    • joefoam

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      Terry, well said. Notice how fast the legislation in FL was enacted. That law was written and waiting for the right opportunity to get it passed. I’m sure there are plenty of others just waiting for their chance. This liberal agenda has been brewing for generations now, passed on by our educators to their students and bolstered by the liberal media.

      Reply

  • Terry Lovett

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    A new use for yeti 🚽🚽

    Reply

  • Timothy Hawe

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    I’ll never use a product or pay for something that has turned there back to the 2A and the NRA.

    Reply

  • Scott jones

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    Yetti is out the door for me! Renewing my NRA memdership today! I am going to order a cooler from someone who really cares about our 2nd Admement rights!

    Reply

  • Sparky Patriot

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    Love the video. My sentiments exactly.

    Reply

  • Walter Willoughby

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    In my opinion Yeti betrayed and committed and act of cowardice to the people who supported their overpriced and overrated products because they used the NRA for self profit. I will not buy Yeti products nor will I support any store or web site that sells their brand.

    Reply

  • Rick Swiftwater

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    YETI’S Loss, the Patriotic American’s Gain. … .
    To think, YETI has the Audacity to challenge the AMERICAN People’s Loyalty to the US Constitution’s enough to call for a BOYCOTT of all of YETI’s Products and Now. … .

    This is a push by the Left to Destroy our Rights, to pick at one, then another of the Businesses that not only do business with the NRA and its Millions of supporters, all I can say is; Buy Only from those that Respect the Rights of All Americans and the US Constitution and the 2nd Amendment. … .

    It’s started with our Property Rights, the Left has picking away at them, now they see Light at the end of Their Tunnel, they’re in a Full Court Press to Eliminate Gun Ownership, by average Americans, leaving only the Elite Leftist to own Guns. … . It’s downright Frightening, we all need to take a stand now, Vote for Conservatives, not those claiming to be, but vote for Socialist Candidates, Like Tester in MONTANA, Vote him out. … . He’s a Fraud, claims to be a Conservative Democrat, B.S.,
    he’s a Nancy Pelosi Puppet, owned by the Leftist Radicals in D.C. and George Soros, who’s by the way, going to infuse Hundreds of Thousands to keep him in office. … . Vote the Bum Out. … .

    Reply

    • joefoam

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      You point out our most powerful weapons, our wallets and our votes. Use them wisely!

      Reply

  • David Heugly

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    Yeti is a mythical non-existent creature. What are the odds that a company would name their company Yeti and end up as a mythical non-existent entity? Thanks for killing the business model of your over-priced coolers. I can’t return mine but it is being used as an ammo storage vessel and is working out quite well. Thanks Yeti for building an excellent, well made ammo storage box and contributing to our 2nd Amendment lifestyle. Please note that there are much cheaper and better ammo storage systems out there so no need to purchase a Yeti. The Yeti business model of liberal anti Constitution support is a real head scratcher.

    Reply

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