YETI Drops NRA — A Knee-Jerk Political Reaction?

By Ace Luciano published on in Consumer Information, General, News

If you’ve been in social media “jail,” or on a temporary break from Facebook and the national news, you may not have heard that YETI severed its ties with the National Rifle Association, at the cost of a significant amount of controversy. The issue was brought to light by a letter from NRA director and past president Marion Hammer.

“For years YETI Coolers have been a hot item for sportsmen at the Friends of NRA Foundation Banquet and Auction events around the country.”

YETI boycott banner

Gun owners have resorted to destroying expensive YETI coolers in protest.

These Foundation events raise money to support youth programs and educational programs nationwide. The youth of America who benefit from these programs are the future hunters, hikers, fishermen/women, bikers, campers, wildlife photographers, mountain climbers, sportsmen/women and conservationists who will protect our natural resources and recreational lands.

Suddenly, without prior notice, YETI declined to do business with The NRA Foundation saying it no longer wish to be an NRA vendor and refused to say why. YETI will only say it will no longer sell products to The NRA Foundation. That certainly isn’t sportsmanlike. In fact, YETI should be ashamed.YETI has declined to continue helping America’s young people enjoy outdoor recreational activities. These activities enable them to appreciate America and enjoy our natural resources with wholesome and healthy outdoor recreational and educational programs.

The NRA Foundation is 501(c)(3) non-profit, charitable organization.

In this day and age, information is power. We thought you needed this information.”

This caused a social media uprising with noticeable silence from Yeti for a period of several days. Yeti responded Sunday evening/Monday morning with the following:

A few weeks ago, YETI notified the NRA Foundation, as well as a number of other organizations, that we were eliminating a group of outdated discounting programs,” explained YETI in a statement sent to The Inertia. “When we notified the NRA Foundation and the other organizations of this change, YETI explained that we were offering them an alternative customization program broadly available to consumers and organizations, including the NRA Foundation.

These facts directly contradict the inaccurate statement the NRA-ILA distributed on April 20.

Furthermore, the NRA-ILA stated in that same public communication that ‘[YETI has] declined to continue helping America’s young people enjoy outdoor recreational activities.’ Nothing is further from the truth. YETI was founded more than 10 years ago with a passion for the outdoors, and over the course of our history we have actively and enthusiastically supported hunters, anglers, and the broader outdoor community. We have been devoted to and will continue to directly support causes tied to our passion for the outdoors, including by working with many organizations that promote conservation and management of wildlife resources and habitat restoration. From our website to our film footage and from our social media posts to our ambassadors, YETI has always prominently featured hunters pursuing their passions. Moreover, YETI is unwavering in our belief in, and commitment to, the Constitution of the United States and its Second Amendment.

YETI’s competitors were quick to act, with Pelican offering a $10 donation to the NRA and a free 20 oz. tumbler to anyone that purchased its coolers, and YETI Nemesis, RTIC, placed a photo of the Second Amendment on ita profiles across social media.

After much digging and many calls and messages, we recently acquired the following information—an additional quote from Marion Hammer-regarding the YETI/NRA back and forth.

“YETI severed ties with the NRA and is now engaging in damage control after a backlash from many of its customers. In early March, YETI refused to place a previously negotiated order from the NRA-ILA, citing ‘recent events’ as the reason—a clear reference to the tragedy in Parkland, Florida.

YETI then delivered notice to the NRA Foundation that it was terminating a 7-year agreement and demanded that the NRA remove the YETI name and logo from all NRA digital assets, as well as refraining from using any YETI trademarks in future print material. While YETI is trying to spin the story otherwise, those are the facts.

While YETI can choose to run from the NRA, it can’t run from the facts. Whether this is due to the recent cancellation of its IPO from its NYC owners is a question only YETI can answer.”

Note:

Numerous attempts made to contact YETI, resulting in our being referred to YETI’s PR person, who would only furnish its previously quoted response.

Now, there is another, new response circulating the web to YETI from Fletcher’s Outdoors—one that could be a glimpse into what could be devastating financial consequences for one of the outdoor industry’s major brands:

We at Fletchers Outdoors have pressed Yeti for statements and answers since early Monday morning. An email was circulated on Monday, addressed to Yeti managers, NRA Foundation, National Shooting Sports Foundation executives, Fletchers buy group executives and local press Andalusia Star News Michele Cox Gerlach and WAAO Blaine Wilson, written by M Anthony King. Yeti, in damage control mode, called M Anthony King ahead of its released statement Monday afternoon. King told them YETI’s statement did not explain its actions and lacked substance. The NRA has rebuked the YETI statement today.

Fletchers Outdoors has asked its buying group to revoke its vendor agreement with Yeti, an estimated $150 million value in some 500 locations in the U.S. and Canada.

We have frozen all orders with Yeti and will reject any shipments in transit. We will replace them with a firearm-friendly cooler manufacturer. Our current inventory of Yeti products will be flushed through the store, by sales or any other method necessary. Additionally, and for the record, we will continue to sell all legal firearms and ammunition to our customers. We will not destroy any firearms. Furthermore, we will not do business with any company, entity, or person that diminishes the Second Amendment rights of the American people.
Best Regards & Merica”

AK

One must ask, “Why would companies with such a broad base of hunters and shooters distance themselves from the NRA, the oldest civil rights organization in the U.S.?”

Yeti Cooler with #Boycott YETI

America’s hunters, shooters and gun owners are extremely loyal to their base and to companies they perceive are “on their side.”

In the end, I believe we will chalk this one up as another win for America’s supporters of the Second Amendment.

You make the call. Did YETI pull away from the NRA and Second Amendment for political reasons or was this simply a case of bad timing and optics? Share your answers in the comment section.

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Comments (141)

  • Danny Sapp

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    Have written comment earlier. Just noticed, of all companies still selling Yeti coolers, Midway USA still hasn’t gotten the message. Already notified them that they get no more orders from me. Use to spend hundreds, but no more. Their response didn’t even relate to the message I sent concerning Yeti.

    Reply

  • Consultant In Action

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    Seattle Socialist, the Truth about Socialist in Seattle, has recently been revealed; Seattle Socialist Democrats, are proposing a Head Tax, on companies, $500.00 per employee for business owners. … .

    Wow, what a Gift, after all, the Socialist Democrats/Communist, have proven, Margaret Thatcher’s statement; ” Socialism, is great, that is until you run out of Other Peoples Money. ” The mere fact, Seattle’s a City Government out of Control, truly is amazing. … If this Horrible Legislation Passes, we will all watch as Home Prices Fall, Businesses, Evacuate Seattle and the City Coffers, Collapse under that Bulging Debt , Seattle will most certainly accumulate. … .

    Washington State, a Beautiful Place, will be destroyed under the Weight of the Socialist Democrats, that have Ruled for over 35 years. … .
    Take Note; The likes of Jay Inslee, a true Carpet Bagger, has never met a Tax he wouldn’t implement, as long as he was protected with his own Government Pay Check. … . Bob Ferguson, a Total DNC/SOCIALIST OPERATIVE, this has been witnessed as Fergy has gone after each of the Presidents Protection Orders, Banning the Immigration from some 7 Muslim Nations. Fergy, has himself, violated his Oath of Office, he’s not representing the People of the State of Washington, he’s instead, as an Operative of the DNC, taken on the Socialist Organizations battle to Resist TRUMP, this too will fail, it will show when he seeks the Office of the Governor . … .

    Socialism….? You Tell Me . … . I implore any Citizen of the United States, to illustrate how Socialism has advanced any Country. … ?
    Seattle will be the Litmus Test, as to whether the Outrage will lead to the Demise of a once prosperous and growing community . … .

    Reply

    • Seattle Socialist

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      You clowns are just so F-ing ignorant it is actually painful to read your pathetic rantings. You want to talk about the success of Socialism in America? How about abolishing child labor, the 8 hour day, the weekend, paid vacations and sick-leave, workplace safety laws, workplace non-discrimination laws, and the growth of the middle-class? Not only did Socialism win all of that for the American worker, we often had to resort to violence and criminal activity to do so. We fought and died as Socialists here in Seattle for over 100 years for all these things, and will continue to do so with the Orange Fool pretending to be President.. We reject him, and we have no respect for the hate he pretends are laws, and we will still be protesting in the streets of Seattle when the whole Trump crime family is rotting in jail. We look forward to the day when no one who was ever a member of the NRA is allowed to hold a government job, especially in law enforcement!

      Workers of the World, unite! You have nothing to lose but your chains!

      Reply

    • joefoam

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      Your little tirade sounds familiar. I believe that’s the same rationalization that Stalin used. He caused the death of millions of his own people to cement his power.

      Reply

  • Seattle Socialist

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    Why yes, I am a Marxist. That Fascist POS Trump has been an even better recruitment agent for Socialism than Bernie Sanders was. With the political activation of so many high school and college students in the fight for fun control, where the NRA is public enemy #1, we are looking at a Democratic landslide in November, and Speaker Pelosi starting the impeachment of the Orange Fool in January.

    Now, as a Marxist, I don’t want to see an actual ban on guns, as Marx tells us the Proletariate must be armed if they are to seize the means of production. Still, we totally support the Democrats in their desired to require licenses and registration of all firearms. We know you Fascists will refuse to comply, and we will is that to destroy the NRA, and strip voting rights from you wing-nuts the was the Fascists have used weed and petty crime to take the voting rights away from blacks and hippies.

    Reply

    • Consultant In Action

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      You are in for a Rude Awakening, especially as Socialist Policies are proposed to be implemented in Seattle, you will actually get to watch, as all of Washington Prospers, with the Exodus of the Seattle Business Community… BOEING…AMAZON …the main Employers, you do know, those supporting this, are Dope Smoking, Opiod Dropping and Fixing, Maggot’s that have been living off the Community, for Decades, and since the advent of At Large Positions of City Government, the Maggots, all inhabit City Hall, From the Top to the Bottom. … .

      Seattle Socialist, what is it you do … You obviously must live off the Tenders of EBT Cards and Other Free to those that Suck off Society and all that the Socialist have been taking and taking . … .
      You even have an Obama Phone, to call in for more Credits on your EBT Card … . It would be laughable, were it not for the fact, Socialism, is a Disease, that needs to be Eradicated. … .4

      Reply

    • Seattle Socialist

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      Well, I’ve got a pretty sweet gig that lets me scam off my corporate masters without doing much actual work. The joys of working in the corporate data center. No pre-employment drug test to worry about, as you can’t hire any good IT people in Seattle if you test. We’re in a totally separate building from management, as the servers need a more hardened environment than headquarters can provide, so no suits to see that we only work a few minutes out of the hour keeping everything running. So it’s almost as good as a Soros check, as I get to troll you RWNJs, and get paid by my corporate masters while I work to destroy them!

      Smile, Communism will win, and the NRA will be destroyed!

      Reply

    • joefoam

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      Sounds like you are taking full advantage of the capitalistic system you detest. What happened to a the all for one and one for all socialism you espouse. Keep going, you are firing up all that oppose your type and will continue to resist your movement with renewed vigor.

      Reply

  • JB47

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    SOCIALIST: You would make a great comedian. Re-education camps are a Socialist/Communist by product. Trump is great as well the NRA. It is pretty clear that you are pulling the chains of Shooter’s Log. We know you really are a life member of the NRA and voted for Trump. Please come clean and thanks for the laughs.

    Reply

  • Beaver

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    Hey Seattle Soy thanks for the reminder! I just became a lifetime NRA member! Give me your address and I’ll bring ya an NRA sticker for the back of your Prius.

    Reply

    • Seattle Socialist

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      You silly little boy. Why would I want to ruin a car by putting a sticker on it that would imply I was a Fascist traitor? Besides, I drive an Audi, not a Toyota. Oh, and you really have to be childish to think that saying someone drinks soy is an insult.

      Reply

    • Walter Willoughby

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      You are a troll. Eat spit and die.

      Reply

    • Seattle Socialist

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      Silly little Fascist, you need to learn the difference between trolling, and speaking truth to morons.

      I mean really, you clowns can’t even face the fact that there are a lot of Democrats who hunt, fish, and engage in a number of activities where a good cooler is needed, and Yeti realizes that market will never support a company tied to a Republican political organization like the NRA. Get a clue, we aim to destroy the NRA!

      Reply

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