Customers often ask us what the best long-range rifles are. This is a loaded question since most calibers have a niche they fill or job they do particularly well. In the world of long-range precision, the .338 Lapua has overtaken most of the other calibers in popularity. Despite the lower kinetic energy when compared to the .50 BMG, the .338 currently holds three places in the top 10 longest confirmed sniper kills. It fills the role of an anti-personnel and anti-material round nicely. Civilians and military alike have embraced this cartridge as a young legend, and it is only growing in popularity. However, the .338 Lapua has one distinct disadvantage—it is outlandishly expensive.