Pink Guns

By olegv published on in Firearms

“Girly” pink firearms have become mainstream. Most major companies make them, and the reactions range from “cute!” to “ghastly!” —and enough people buy them to keep them in the product line-up. Sky-blue or yellow guns seem less common, and fewer companies market zebra-pattern or polka-dot finishes. So why pink?

Pink furniture on a Doublestar AR-15 carbine

Pink furniture on a Doublestar AR-15 carbine

Color-matched shooting outfit

Color-matched shooting outfit

This model is the top seller for Charter Arms

This model is the top seller for Charter Arms

 

 

 

 

Pink Crickett rifles are quite popular with kids.

Pink Crickett rifles are quite popular with kids.

Child actress Morrigan Sanders has been shooting her pink M4 carbine since age 9.

Child actress Morrigan Sanders has been shooting her pink M4 carbine since age 9.

Originally, it must have been a simply way of designating a ladies’ model. As a novelty, it worked. Parents bought pink Crickett .22 rifles for their daughters and men bought pink revolvers for their ladies. Most ladies I know scoff at the idea, preferring black. But enough of them buy pink guns for themselves to suggest that providing the color option is still profitable. Charter Arms reports that their “Pink Lady” .38Spl revolver is their highest seller in the product line-up. If the color makes a firearms look cuter to your daughter—or even to your son, what’s the harm?

 

 

In some environments, pink blends right in

In some environments, pink blends right in

The complaints about pink guns are several. The first one is that “Deadly weapons should look serious. Pink isn’t serious.” Although pink Cricketts and other .22 rifles can be used as weapons, they are hardly intended as such. Pink showed up in recreational firearms first. Later, the owners discovered that the stock and grip colors had no effect on performance. The other is “The color makes the gun too visible”. True, pink is more noticeable than subdued earth tones, but it’s hardly as bright as the mainstream shiny stainless. Further, low visibility isn’t always the goal—consider the disarming effect of a pink-gripped pistol used for open carry. The owner could hardly be accused of being a Rambo wannabe. At the same time, the guns remain fully functional and often the furniture or grips can be switched to a more subdued color in minutes.

 

 

Color does not affect performance

Beauty is in the functionality.

Beauty is in the functionality.

Non-gunnies notice pink guns and talk about them. That’s great — especially if the topic revolves around the color choice instead of the legitimacy of the gun itself. The color choices, by the way, are very culture-specific: read up on the color symbolism in other cultures if you’d like a chuckle. In the US, blue and red have been the colors reserved for training and Simunition guns, but one cannot rely on the color alone for safety. I’ve seen rifles in 6.8mm and inert trainers in the same fluorescent green. And the multicolor laminate stocks…you find your own symbolism in the rainbow of hues those carry! Just as Ford used to offer only black cars and camera makers gave the choice between black and chrome, gun makers used to offer only three main choices of black, stainless and wood. I even remember when the option of stainless and black synthetic was controversial. “Real guns are made of wood and blue steel” people said. Today, cars come in many colors, as do cameras and—who would have thought—guns do as well.

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Comments (7)

  • Cindy M

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    Pink guns are what got me interested in shooting. The “fear factor” was removed when I saw the pink gun thinking “it’s a girl’s gun.” Like it or not, it got me started and I now have a pink Ruger 9mm, Chic Lady Pink .38 Special, a pink Whitney Wolverine 22LR (my favorite as it looks like a ray gun) and of course the pink Daisy BB gun for the heck of it. NOTE: I hit bullseyes are near to it every time. It may help that I used to shoot archery as a kid (I’m now 60).

    Reply

  • Luther

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    I hope these guns are reasonably priced, because they’re going to have to pay for an awful lot of therapy down the road.

    Reply

  • seeker_two

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    Hey…if people are buying pink guns and learning to shoot them, I’m all for it. I’m glad that the gunmakers are realizing that there are more colors than black, blue, and stainless/nickle. Now, where’s my kelly green 1911…. :)

    Reply

  • Boris

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    I actually have a M4-gery lower with pink furniture, and as soon as I get an upper for the dang thing, I’m putting my pink hand guards on it. I’m an Infantryman, and to me, there’s nothing as tacticool as a rifle that blings pink.

    Reply

  • Bill

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    My daughter – not overly interested in shooting in general – saw a Pink 1911 on TV and thinks that it’s just the cutest thing. She has hinted that this just might get her interested enough to start shooting with me!

    Reply

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